Technological innovations and changes in working practice have considerably altered the role of the PA, but it is a continually invaluable role and a truly effective manager will always need a PA.
The secretarial role, now usually referred to as administrative, has also changed. Whereas 40 years ago every manager would have a secretary, even if occasionally shared, nowadays it is more common for organisations to have a pool of administrators working for a large number of executives. Funnily enough, about 10 years ago, I worked with some former typists from a pool whom their organisation had decided should become secretaries to the various groups. This was a big step forward for what was an old family business. Are we now going back the other way?
The PA role, however, involves so much more. The modern PA (or EA) has a management role. He or she (because many more men are now taking up these important positions) is very much involved in the business. It is no longer purely a task based role and is increasingly about building relationships.
The modern PA will have all the basic skills of shorthand or speedwriting, IT and organisational skills and they will also be fully business aware through attending meetings, networking and research.
They will be experts in building relationships, dealing with conflict and decision making. They are emotionally intelligent leaders, who are prepared to take risks and be creative. They must be willing to represent their manager, give presentations, attend meetings and delegate.
Their main personal qualities are loyalty, reliability, flexibility and, of course, that vital sense of fun.
Most importantly they are committed to their manager, their organisation and their own development. They are prepared to invest time in training, being proactive, collaborating and grasping opportunities. An exceptional PA does not believe in luck; he/she makes their own luck.